Proud to be Canada’s leading and most influential gathering for HR, People, Employee Experience, Talent, and Learning & Development leaders shaping the future of work.

Face-to-face connection is something we value and cherish. Turn your HR, people, talent, and L&D strategies into measurable business results.

Future of Work Canada unites one of the largest communities of workplace innovators across HR, EX, Talent, L&D, and People functions in North America. The event is strategically designed so you’ll meet the right decision-makers, connect with people leaders, generate quality leads, increase sales, and deliver the ROI that truly matters.

Why Sponsor Future of Work Canada?

Connect with Senior Decision-Makers

 

Future of Work Canada brings together a high-level audience of HR, People, Talent, L&D, and EX leaders. Sponsors benefit from direct access to senior decision-makers who have the influence and budgets to drive workplace transformation. It’s a rare chance to position your brand in front of the people who matter most

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Flexible Exhibition & Sponsorship Options

From turnkey exhibition stands to space-only builds, or even speaking-only packages, our flexible options ensure you can showcase your brand in a way that works best for your goals. Beyond the exhibition floor, you can take the stage with a sponsored solo presentation or join industry leaders on one of our panel sessions. Whether you’re looking for a strong physical presence, a thought leadership platform, or both, we’ll tailor opportunities to maximize your visibility and impact.

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A Compelling Conference Experience

Our three-track conference program delivers cutting-edge insights across HR, Talent, EX, and L&D. By aligning your brand with this rich content, you’ll not only boost credibility but also walk away with high-quality leads generated from engaged attendees eager to explore new ideas and solutions.

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Who can you expect to meet?

At Future of Work Canada, you’ll connect directly with the senior decision-makers shaping the workplace of tomorrow. The majority of our attendees are Director-level and above, ensuring your conversations are with the people who influence strategy, budgets, and partnerships.

Our community represents organizations largely of 2,000 - 5,000+ employees, giving you access to large-scale enterprises actively seeking solutions across HR, People, Employee Experience, Talent, and Learning & Development.

Attendees come from a diverse mix of industries - from financial services, technology, healthcare, retail, and manufacturing to government and education - all united by a common focus: transforming the way we work.

Please find an overview of job titles we typically bring down to our event:

Help Shape Our Audience

As part of your sponsorship, you’ll have the chance to outline exactly who you want to connect with via our wish list feature. This includes details like the size and type of companies you typically work with, the industries you’re targeting, and the specific roles or job titles that matter most to you. You can even highlight particular organisations you’d like to engage with or preference existing clients to reconnect in person.

Sharing this information helps us tailor the experience around your goals - ensuring your brand and message reach the right people, not just a general audience.

Testimonials

"I was impressed with the variety of people and companies that were represented and found the networking and content worthwhile."

 

Ivey Business School
"As a sponsor, the conference had many opportunities to engage with potential clients, partners, and colleagues. We were able to share our insights in panels and the spotlight stage, and got to attend all tracks. Would recommend for sponsorship."
Canadian Equality Consulting
"Future of Work Canada was a great conference for HR and L&D Leaders. It was very insightful to hear the perspectives of some of the top HR people in Canada during the sessions and have multiple opportunities to network."
CoachHub
"This event brings together senior HR leaders from Canadian organizations who are eager to learn, engage, and network. We had some incredible conversations and it was a strong lead generation opportunity for us."
Together
"Great event, well organised, content on point!"
DEEL
"Energizing opportunity to meet changemakers and thought leaders."
Toronto Metropolitan University - The Chang School
'"Great event, team , content and venues!"
General Assembly
"A great way to make new connections and collaboration"
Second City Works
"We thoroughly enjoyed the content across the two days, good attendance and networking"
Growthspace
"This was a great conference to be a part of and host a speaker dinner the night before. We have generated a significant number of leads and learned a lot from listening to the conference itself."
Vimeo
"The Future of Work conference exceeded my expectations. A great selection of speakers sharing their insights and thoughtfully answering questions. The networking with other attendees was energizing and the conference hosts were so welcoming."
Howspace

"This was a great event with really relevant speakers, an amazing team who ran and organized the conference, and was very well attended."

Feldman Daxon Partners

'We had a great time at the conference and really enjoyed the opportunity to participate in the panel!

 We got some great feedback on the event and had excellent conversations with both current and prospective customers.

A big thanks and kudos to you on executing such a great conference"
Workvivo by Zoom
"Thank you FOW for providing a smooth and seamless trade event for us! (We loved our branded turnkey booth and it's a huge plus that the production of it was taken care of)"
Deliveroo for Work
"I was very impressed by the format and I liked the friendly attitude, by all of the sponsors present"
AARP
"Thanks to the team for all of your great partnership!"
Indeed
"Great experience!"
The Personal Insurance Group
"The Future of Work series is an amazing forum of brilliant minds and sharing"
CAAT Pension Plan
"As a sponsor, the conference had many opportunities to engage with potential clients, partners, and colleagues. We were able to share our insights in panels and the spotlight stage, and got to attend all tracks. Would recommend for sponsorship."
Canadian Equality Consulting
"The Future of Work Canada 2025 conference provide me with a valuable opportunity to hear from experts and network with like-minded professionals"
LHH

Sponsorship Packages

We offer a range of ready-to-go sponsorship packages designed to make your involvement in the event simple and impactful. These include booth spaces, speaking slots, and other turnkey options to help you connect directly with attendees.

 

If you’re looking to make a bigger splash and really stand out from the crowd, we also have a number of premium opportunities available, such as:

 

  • Lanyard Sponsorship – keep your brand visible around every neck, all event long
  • Registration Area Branding – make the first impression as attendees arrive
  • Track Sponsorship – align your company with the content that matters most to your audience
  • Networking Drinks – host the most popular social moments of the event
  • VIP Lunch – connect with key decision-makers in a more intimate setting
  • Wi-Fi Sponsorship – put your name on the one thing everyone needs
  • Headline Sponsorship – take centre stage with an opening keynote presentation and top-tier branding across the event

            …and more.

Each of these opportunities can be tailored to your goals, helping you reach the right audience in the right way

What Sets Us Apart

We don’t just run events - we create meaningful opportunities to connect, engage, and grow your business. Here’s what makes our experience stand out:

 

  • Quality Over Quantity – we focus on attracting the right people, not just filling the room. Expect high-calibre attendees who are genuinely interested in discovering new solutions and partnerships.
  • Diverse Content Tracks – our agenda features multiple tracks designed to appeal to senior executives across a range of industries and job functions, ensuring broad yet relevant engagement.
  • Lead Scanner – included in our event app, the lead scanner helps you capture valuable contacts, jot down quick notes from conversations, and easily follow up after the event.
  • Matchmaking Technology – our event app also includes smart matchmaking tools, connecting you with attendees who’ve expressed interest in your products or services.
  • Dedicated Account Manager – you’ll have a dedicated point of contact guiding you every step of the way, ensuring your experience runs smoothly and delivers measurable results.
  • Exhibitor Portal – access all the resources, updates, and logistical details your team needs ahead of time, so you can arrive fully prepared to make an impact on-site.

 

Together, these elements create a sponsorship experience that’s thoughtful, efficient, and designed for genuine results - not just visibility.

FAQs

Our audience is made up of confirmed ticket holders from our global community of HR, Employee Experience, Talent, People, and Learning & Development professionals.

As a sponsor, you’ll have the opportunity to shape your networking experience through the ‘attendee wish list’ feature included in your sponsorship package. You can share details such as your preferred industries, company sizes, job titles, or even specific organisations you’d like to meet - helping us connect you with the people who matter most to your business.

In addition, where included in your sponsorship package you’ll receive a preview list of opt-in attendees ahead of the event, giving you time to plan your outreach and prioritise meetings. After the event, you’ll also get access to the full post-event opt-in attendee list - making follow-up and continued engagement easy and efficient.

All speaking opportunities take place in the conference rooms within your chosen track. You can choose from:

  • Panel Sessions – join an existing session on the agenda and share your expertise alongside other industry leaders.
  • Solo Presentations – deliver a presentation on a topic of your choice, giving you full control to highlight your insights and solutions.

We often recommend formats like client case studies or fireside chats, as these tend to generate the strongest engagement and audience response.

All speaking opportunities allow you to position yourself as a thought leader within your domain, spark interest, and drive additional footfall to your booth - creating meaningful connections with attendees during and after your session.

We’ve built a mix of structured and informal networking moments throughout the two-day event - all designed to spark genuine conversations and meaningful connections. Here’s what to expect:

  • Morning & Afternoon Coffee Breaks – hosted in the networking hall (where your booth will be located), giving you steady foot traffic and plenty of opportunities for casual chats.
  • Lunch Hour in the Networking Hall – a relaxed, open environment perfect for continuing conversations over a meal.
  • Networking Bingo – a light-hearted icebreaker in each conference room to help attendees meet new faces and start engaging discussions.
  • Interactive Problem-Solving Sessions – collaborative agenda sessions that encourage attendees to connect, exchange ideas, and tackle shared challenges together.
  • Scavenger Hunt – running across both days, this fun, gamified activity drives consistent footfall through the networking hall and encourages organic interactions between attendees and exhibitors.
  • Networking Drinks (End of Day 1) – an informal social event to unwind, network, and build relationships in a relaxed atmosphere.

Every element is thoughtfully designed to create a lively, connected environment - helping sponsors and attendees meet naturally and often.

You can view our full programme and timings of these sessions here. 

Yes. Our event app includes smart matchmaking technology — a simple, swipe-right feature that helps you connect directly with attendees who’ve shown interest in your products or services.

Once a connection is made, you’ll have the option to arrange on-site meet-ups directly through the app, making it simple to schedule conversations, share more about your offerings, and build meaningful relationships during the event.

Yes - absolutely. Before the event, your attending team will receive full instructions on how to download and access our event app. Within the app, you’ll find both the matchmaking and lead scanning features.

The lead scanner makes it easy to capture attendee details during conversations. You can add notes, rate the quality of each lead, and refer back to this information post-event to streamline your follow-up process.

Beyond lead capture, the event app also includes:

  • An interactive agenda with live Q&A, upvoting, and the ability for speakers to respond to audience questions in real time (both on and off stage)
  • A digital floorplan to help you navigate and plan your on-site experience
  • A scavenger hunt feature for attendees, designed to drive engagement and consistent traffic through the networking hall

Yes - we offer a wide range of onsite branding opportunities to help you stand out and make a lasting impression. We’re also happy to explore custom ideas if you have something specific in mind. Our standard opportunities include:

  • Lanyard Sponsorship – keep your brand visible around every neck, all event long
  • Registration Area Branding – make the first impression as attendees arrive
  • Track Sponsorship – align your company with the content that matters most to your audience
  • Networking Drinks – host the most popular social moments of the event
  • Wi-Fi Sponsorship – put your name on the one thing everyone needs
  • Headline Sponsorship – take centre stage with an opening keynote presentation and top-tier branding across the event

Each opportunity is designed to maximise visibility, engagement, and meaningful interactions with attendees.

Yes - our sponsorship brochure includes a customisable package option, allowing you to mix and match different elements to create a package tailored specifically to your company’s goals and priorities.

If you’re looking for something even more unique, our partnership team is ready to work with you directly to design a package that fits your exact requirements.

Click here to request a sponsorship brochure or email us directly at partners@m-mediaevents.com.

Yes, please contact our team directly to discuss this further at partners@m-mediaevents.com.

Yes we have a dedicated team that works with startups to create sponsorship options that fit smaller companies. To learn more about eligibility and pricing, please reach out to our team at partners@m-mediaevents.com.

Yes, while we encourage all sponsors to have a presence in our exhibition area, we understand that some organisations may prefer a speaking-only package. To explore this option and create a package tailored to your needs, please contact our team at partners@m-mediaevents.com.

Yes. Our standard exhibition packages include turnkey booths in a range of sizes, designed to make your participation as smooth and effective as possible. Each booth comes complete with a branded backwall, counter, and seating, providing your team with a professional, welcoming space to connect with attendees.

You also have the flexibility to personalise your stand with your own branding and materials. Alternatively, you can opt for a space-only package, giving you the freedom to create a fully custom build that reflects your brand’s unique vision.

All of our sponsorship opportunities are offered on a first-come, first-served basis. Booth spaces are limited, so we recommend getting in touch as soon as possible to secure your spot and ensure you don’t miss out.

Please visit our Global Parters page here to explore.

Once you’re confirmed as a sponsor, you’ll gain full access to our Exhibitor Portal, which provides a comprehensive guide to all event logistics.

Some key details to note include:

  • Set-Up Times: April 6th from 2:00 pm – 6:00 pm, or April 7th from 6:30 am – 8:00 am
  • Day 1 Event Hours: 8:00 am – 6:00 pm
  • Day 2 Event Hours: 8:00 am – 4:30 pm

The portal will also include information on booth specifications, load-in instructions, and other resources to ensure your team is fully prepared for a smooth and successful event.

Our event features three distinct tracks across the two days:

  • People & Experience
  • Change & Transformation
  • Learning & Leadership

Both attendees and exhibitors have the freedom to choose the tracks and sessions that are most relevant to their roles and interests. This flexible approach ensures everyone can get the most out of the event, connect with like-minded professionals, and engage meaningfully across the full agenda.

Speak to our team 

If you’d like to find out more about sponsoring Future of Work Canada complete the form and a member of the team will be in contact soon.