Panel: Purpose-driven workplaces that align people, culture & performance

08 Apr 2026
People & Experience
  • How do organisations define and communicate a purpose that feels authentic?
  • What role does purpose play in attracting, retaining, and inspiring talent?
  • How can leaders align culture and strategy so purpose is lived, not just stated?
  • What happens when commercial goals and stated purpose appear in conflict?         
Speakers
Zoya Zayler
Zoya Zayler, Head of Canada & LATAM Inclusive Experiences & Tech Engagement - Amazon
Penny Farinha
Penny Farinha, SVP People - Cordelio Power