Global Speakers

In 2015, Anna founded Mother Pukka - a platform that became a rallying point for parents navigating the highs and lows of modern-day life. Drawing on her own experiences as a working mother, Anna launched the Flex Appeal campaign to challenge the outdated and inflexible working practices that disproportionately affect women, particularly those with young children. Her call was simple but powerful: flexible working should be the norm, not the exception.

Over the years, Anna’s campaign has evolved into a nationwide movement, culminating in a historic victory in 2024 when the Flexible Working Bill was passed into law. This groundbreaking legislation gives all workers the right to request flexible working from day one and ensures that employers provide greater transparency and fairness for workers across the UK. The new law also allows employees to submit up to two requests per year, making it easier for individuals to manage work-life balance without fear of discrimination.

For Anna, the passing of the Flexible Working Bill was the culmination of years of tireless campaigning, but she remains resolute in her belief that there is still much work to be done. Her advocacy continues to focus on normalising flexible working across industries and ensuring that workplace policies promote inclusivity, equality, and well-being for all.