Speakers

Nicole Welbanks is the Head of Marketing for Manulife Group Benefits, where she leads an award-winning team responsible for engaging millions of plan members, their employers, and the advisors who serve them. Through strategic marketing, communications, and brand-building initiatives, Nicole’s team plays a pivotal role in driving growth and adoption of core benefits offerings, new services, and next-generation digital experiences – vital components of Manulife’s evolving role as a trusted health partner to Canadians.

 With over 20 years of experience spanning industries including insurance, mining, and financial services, Nicole excels in corporate communications, transformation strategy, brand-building, and culture. She is passionate about leadership and enabling teams to deliver meaningful impact. Her work reflects a commitment to purpose-driven marketing – empowering Canadians to get more health from their benefits, and take greater control of their health and wellbeing.