Tiana Carter
Tiana Carter is VP, HR People Innovation and Performance at SharkNinja, a global product design and technology company and the innovation powerhouse behind its two multi-billion-dollar brands, Shark and Ninja. With over $6.4 billion in net sales and 4,100+ team members across 38 international markets,SharkNinja operates at a scale where human-centred transformation isn't just aspirational; it's essential.
In her role, Tiana leads HR strategy at the intersection of people, performance, and organizational innovation, driving the culture and capability shifts required to keep a high-growth global company future-ready. She brings deep expertise in IO psychology, strategic workforce design, and building cultures of curiosity and experimentation, making her a practitioner-voice on what it truly takes to lead transformation at scale.
Prior to SharkNinja, Tiana served as Assistant Vice President and Senior HR Business Partner at USAA, where she led HR strategy for key P&L divisions and spearheaded the Bank's Culture Renovation. Her impact earned her recognition on the San Antonio Business Journal's Women's Leadership Award in 2024.
Earlier, as Senior Director of Culture and Social Impact at WM Inc. (Waste Management), she designed pioneering employee engagement, DEI, and social impact strategies, earning the CEO's Circle of Excellence Award in 2021, and served as a special advisor to executive leadership during the social unrest of 2020 and the COVID-19 pandemic.
Tiana began her career as Vice President of Innovation and Business Development at Skills for Chicagoland's Future, a workforce disruption start-up creating strategic diversity solutions for Fortune 500 companies. Her work has been featured in NBC, Chicago Business, and The Chicago Tribune, and was spotlighted in remarks by the US President on Long-Term Unemployment.
She holds a Master of Arts in Organizational Psychology and Counseling and a bachelor's in psychology and communications.
Sessions
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Fireside Chat: AI in HR15-Sep-2026Workforce Transformation